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Mark Wilson

Mark WilsonMark Wilson smiles at the camera

 

Email: Mark.Wilson@uea.ac.uk

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Profile

For many years I have nurtured a passion for understanding our food system; how food is produced and transported to appear in our kitchens; its social and cultural importance; and how our relationship with nature is defined by the resource use and environmental impacts associated with production and consumption behaviour. My specific research interests include food systems analysis, community-led sustainability initiatives, environmental ethics, and ecological low-carbon forms of agriculture.

In 2013 I graduated from Uppsala University with an MSc in Sustainable Development, and in 2015 I completed an MSc in Agricultural Development from the University of Copenhagen. I coordinated a course entitled ‘Urban agriculture – permaculture and local food systems’ for 3 years at the Centre for Environment and Development Studies (CEMUS), Uppsala University.

 

Current Research

PhD Title: Consumer-facing, digital food-related innovations to reduce greenhouse gas emissions

 

The aim of this project is to identify and characterise innovations which can demonstrably reduce food-related GHG emissions and have the potential to be scaled up. The focus is on consumers and social initiatives, rather than farming practices or supply chains, in order to understand how user-centric innovations can reduce our climate impact.

 

The project focuses on digital innovations which aim to reduce food waste, encourage dietary change or facilitate local food networks. Features of the innovations which appeal to consumers are explored, such as the value propositions, attributes and business models. Finally, the diffusion processes are analysed to understand how these innovations spread from early adopters to wider social groups. Understanding the motivations and patterns of uptake will highlight possible leverage points for reducing food-related GHG emissions.

Find out more!

 

Conferences

IARU Sustainability Science Congress, University of Copenhagen 2014. Conference rapporteur.

ELLS Scientific Student Conference, BOKU Vienna 2013. Parallel session presentation: Defining an urban food policy - stakeholder perspectives of the urban food system in Bristol, UK

The Power of ESD Conference, Uppsala University 2012. Conference rapporteur.

 

Research group and Supervisor

Social Influence and disruptive Low Carbon Innovations (SILCI). Supervisor - Dr Charlie Wilson.

 The Tyndall Centre for Climate Change Research, University of East Anglia, Norwich